Business Management

This course aims to provide students with an understanding of the basic information systems concepts and to give a firm foundation in business-related information and communications technology. The course will also teach students to appreciate the modern methods and tools used to design and develop systems and to collect and manage information in business organisations.

In this module, students will learn the nature, role and value of modern marketing in a wide variety of settings and organisations. This module explores general topic areas, which include: principle and concepts of marketing, PESTEL analysis, marketing mix, marketing strategy, marketing research, and sales process and consumer trends. On completion of this module, students will gain a theoretical and practical understanding of managerial marketing decision making.

In this module, students will gain an understanding of service quality and the concepts in delivering quality consistent service. Students are introduced to the basic principles and practices of customer service and students will acquire service attitudes, knowledge and skills needed for customer relationship management and formal business communication. Furthermore the module will equip students with the necessary skills of maintaining good relations with customers and the knowledge of the rules of etiquette in social exchanges.

In this module, students will learn how to create financial statements, examine how costs are classified, how budgets are created and the various reports generated. Utilizing key accounting concepts, the students will analyze how external financial information is used to evaluate organisational performance and to make effective management decisions.

This module is designed to introduce students to professional development skills that will increase their employability profile. Communication skills and proper etiquette will be taught in this module. Leadership skills will also be covered in relation to the practice of business management, taken as part and parcel of professional development and to reinforce the purposeful planning of one’s career.

The competitiveness of the marketplace requires no less than a broad perspective of the internal and external surroundings in order to determine and design the appropriate unique differentiation of a company as it takes part in the challenging and aggressive business world. This course therefore provides the students with the methods and techniques to scan the business environment, design a strategy to remain competitive, formulate the proper plan, execute and evaluate such plan to achieve success. In this module, students will learn various types of strategies to achieve and sustain growth, overcome the risky stage of saturation and avoid the possibility of business decline.

This workshop aims to provide the knowledge in career planning, its concepts, best practices and setting of career goals. Here, students will learn to write their resume and practice interview skills.

This course aims to provide the students the underpinning knowledge on relationship strategies to maintain and manage existing and prospective customers. It will study the methods and techniques of Customer Relationship Management (CRM), its practice and applications, from the fundamental organisational requirements to the introduction of technology and processes. It will also cover studies of corporations and professionals that employ CRM processes and techniques, their successes and failures in connection with their business objectives.