Marketing with a Heart

SISH students from our CFS (Certificate in Foundation Studies), DHO (Diploma in Hospitality Operations) and DHTM (Diploma in Hospitality and Tourism Management) programmes, held a Marketing fair to raise money for the ‘Singapore Association of the Visually Handicapped’

On the 18th of May, Our largest class, DHO, had 8 different booths where they worked in groups of 5 or more to create an enticing marketing fair. We were thoroughly impressed with their determination and enthusiasm to sell their products as they greeted students and staff as soon as we stepped into the room. Each stall had a wide array of items from small handicrafts to local delicacies to fair games. The total amount raised was $300.20 so congratulations to our students for all the hard work they put in.
The following Monday, CFS and DHTM also created a similar marketing fair where they sold products from ‘Singapore Association of the Visually Handicapped’ but they also came up with their own ideas. The CFS students sold traditional Vietnamese and Mongolian food, letting other students experience their hometown food. For our Diploma students, they had 3 different themes for their booth. Firstly, a Hollywood themed stall featured a red carpet as they welcomed you to their star-dazzled booth. They sold notebooks and Korean style sunglasses but their most exciting concept was a photo booth and lucky draw. Secondly, a Japanese themed marketing booth with excellent décor was created by 4 girls from our Diploma class. They were dressed in colourful kimonos and had Japanese costumes for individuals to wear. Lastly, there was the Chinese themed booth where our students demonstrated their skills at calligraphy. You could purchase one of their beautiful drawings or have a go at writing with the calligraphy pen yourself. I think it is safe to say that they conducted a successful marketing fair and raised plenty for a good cause. The CFS class raised $38 and DHTM raised $132. In total, SISH Institute has raised $470.20 for ‘Singapore Association of the Visually Handicapped’.

Well done everyone, this hands-on learning approach will go a long way.


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